Meet mallory

Mallory earned a degree in Music Business – and a crash course in live events – from Nashville’s Belmont University. Since then, her entire career has been continuing education. Starting with tour, album, and radio promotion at Carnival Records in the infancy of social media transitioned to artist management and marketing at Unrest Music Group. Eleven years with the San Antonio Stock Show & Rodeo focused on talent buying, promoting, and producing, while building up people and a fairground. With the Greater New Braunfels Chamber of Commerce came an expansion into tourism economics, stakeholder engagement, and public relations.

The common thread? Building experiences that create impact. 

A burnout survivor and recovering workaholic, Mallory learned that what she loves most — even more than analytics, details, and revenue creation — is people. That blend of strategy and heart led her to found Live + Well Entertainment, where the mission is simple: to make the work happier for people through communication, wellness, and process.

If you’ve read this far, maybe you care about those nuggets that explain how Mallory spends her time. She values the opportunity to serve industry organizations and students and you can read more about that in the resume below. In the spirit of exercising two key beliefs - do something each day that scares you + move your body daily – Mallory holds a blue belt in Brazilian Jiu-Jitsu, is a practicing yogi, and comes to life on a bicycle. In the free time that she is intentionally creating, Mallory is a travel, live music, food and wine enthusiast who moonlights in construction and design to keep things interesting. In the spirit of continuing education, Mallory has returned to Belmont University to pursue a Master of Arts in Media and Entertainment.